The Behaviour Business Episode 10 - How Brands Help Us Buy

The Behaviour Business Episode 10 - How Brands Help Us Buy

1 0 about 1 month ago
Why is going to a foreign supermarket so confusing? Why did the very first car ads not feature a car? And whatever happened to Douglas, the animated trombonist from the Lurpak ads?

Some brands are instantly noticeable, recognisable, familiar, and reassuring - and others are not. Millions are spent on developing and advertising brands every year - but how do they help businesses sell more? And how do we create effective brands that drive purchase?

In this episode we hear from some leading ... See More

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